ptrack connects your ad spend data with conversion signals in both directions: platforms send you cost data in real time, you send them the conversions they need to optimize effectively.
Media buyers face a fundamental disconnect: platforms provide cost data, but your independently tracked conversions never reach them for optimization. ptrack closes this by maintaining two-way sync across every connected platform.
The outcome: one consistent data set that works in both directions. You see cost, revenue, and ROAS across all channels — built on conversions ptrack tracked independently. Ad platforms receive the same data as high-quality signals they can learn from.
Different teams run different setups. The same integration layer supports all of them.
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Each integration covers cost data sync and conversion signal delivery — via Conversions API, server-to-server postback, or both — configured to meet that platform's specific requirements.
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For platforms without native Conversions API support, ptrack delivers conversion data via server-to-server postbacks. Check the full integrations directory or reach out to the team for your specific setup.
See all integrations →Start tracking conversions independently, sync spend in real time, and give your ad platforms the signals they need to optimize — all from one system.